When Meta took over WhatsApp, many wondered if the company would try to make money from the popular messaging app used by billions globally. Ads are prevalent in Meta apps such as Facebook and Instagram, appearing frequently after only a short time of use.
WhatsApp is planning to introduce advertisements in order to generate revenue from the app, but these ads will not disrupt users’ conversations.
Where are the advertisements on WhatsApp located?
Will Cathcart, the head of WhatsApp, mentioned in an interview with Folha de São Paulo that the platform may introduce advertisements to the Status feature, similar to stories. The newly introduced WhatsApp Channels could serve as an alternative to traditional ads.
WhatsApp has confirmed that they do not intend to display advertisements in the primary inbox, ensuring that ads will not disrupt conversations or appear in the inbox. This decision is a relief for users who were concerned about ads being integrated into the messaging app’s inbox.
Channels that require payment
The company is considering alternative ways to generate revenue. Cathcart suggested that channels could offer paid subscriptions and channel owners could advertise within the channels, although he did not specify a timeline for implementing these options.
Ads on WhatsApp are indeed on their way.
